Email marketing services are just one of the offers of a Digital Marketing Company. Unlike other online marketing strategies, email marketing offers a more personal approach. Also, it’s confidential; only you and your recipients know the contents so your competitors will hardly know what your marketing strategy is.
Building an email marketing strategy doesn’t have to be complicated. Follow the steps below and you’re set to go.
- Build a list of email addresses.
Without email addresses, how will you carry out this type of online marketing? Be careful though. Avoid buying email lists. You need to ensure that your email list is made up of people from your target market. The best way to achieve this is to ask existing customers, prospects, and target customers for their email addresses if they want to receive your newsletters and other emails.
- Determine your campaign objectives.
Ask yourself the reasons for doing a campaign. Is it to launch a new product? Is it send out a freebie or discount? Or just simply brand awareness.
- Create your email
The appearance and content of your email copy is important. The appearance alone could make or break your email marketing. You need a simple layout with a clear call to action that links through to either your website or a sign up form. Always ensure the simplicity in your email copy.
4. Send and Track your email
After doing the steps above, send an email blast. Setup tracking to help you determine the number of recipients who followed the link provided as well as those who left your email unopened. After tracking, refine your emails. Remove uninterested recipients and continue building your email list.