Search engines want to ensure that their users will get the answers they asked for. This is done through the input of keywords into search engine bars. However, a user becomes unsatisfied when the search results are irrelevant to their queries. Google’s algorithms ensure that the best search results appear first.
SEO techniques are divided into namely the black hat and the white hat. The legitimate uses of SEO refer to white hat. An example of white hat SEO technique is the offering of an informative content with the proper amount of keywords. Our digital marketing specialists can advise you on what these white hat techniques are.
So what happens when you try to trick search engine through the use of black hat practises. One might think the use of black hat S.E.O strategies will temporarily trick the search engine into thinking that a website produces excellent quality content or is reputable, but this is not the case. Google has implemented two protocols that eliminate the benefits of black hat SEO techniques these are the Panda and Penguin protocols. These track down spam links and sites with poor content .
Knowing what black hat SEO techniques are and how to avoid them will make sure you are able to avoid them yourself and make sure the digital marketing company you are using does not implement them. Here are some examples of black hat SEO techniques used:
- Keyword stuffing
This black hat technique simply refers to putting keywords alone into your website. You can earn great traffic by doing so because the more keywords you use, the more chances of matching the keywords of users. Repeating a single keyword multiple times in nonsensical sentences is an example of black hat SEO
- Hidden links
These links are a big no-no in online marketing. If you employ this, you are not only jeopardising your site’s presence in search engine indexes but also your reputation. Visitors will be frustrated once they are led into a site they would rather not see.
This technique is employed by sites that are into pornography, gambling and other illegal or immoral sites. They conceal the real content of their sites by posing different, acceptable content.
- Bulk Back linking
Creating manual, quality back links on websites and directories is an essential element for offsite SEO. However, bulk buying spam back links will get your website ranking punished. Make sure the amount of back links you are creating are proportional to the size of your website.
There are more types of black hat SEO techniques out there. If you are offering a product or service that is worthwhile there’s no need for you to resort to these techniques. Digital Marketing by SovTech is a South Africa digital marketing company that offers a comprehensive, blackhat-free digital marketing service