What is the importance of ecommerce software in South African businesses? The world is experiencing unprecedented transformation in how businesses are run and incorporating an online store to your business model opens up windows of opportunity. Some businesses nowadays are purely run via an ecommerce platform. Technology is churning out many exciting opportunities that are making it easy and convenient for sellers and buyers to carry out their transactions online. We know that ecommerce is incorporated into almost every business overseas, but why is South Africa slow to take to shopping online. If we look at brands like Superbalist and Takelot, both online stores have taken off in South Africa. They efficiently deliver on time and have a simple returns policy that makes the buying process convenient and easy.
In general ecommerce software allows you to put everything that you need to run your online store on one platform. Granted, the platform doesn’t fulfill every single task however integration with leading providers makes it possible to run the online store seamlessly without jockeying between multitudes of services required to run the business.
Advantages of Ecommerce Software South Africa
Before we delve into the importance of ecommerce software let’s appreciate why ecommerce is becoming exceedingly popular in South Africa and across the globe. Consider the following list of benefits that are attracting businesses to incorporate an online store into their business model or base their entire business on an ecomerce store.
· It eliminates the need to stand in queues or being put on hold for eternity. This is advantageous to both the business and its customers.
· Remote access to the online store opens the business to customers not only in South Africa but from anywhere across the planet.
· With ecommerce stores, South African Entrepreneurs are saving on one of the biggest cost overheads. Online stores do not need a physical store, so rent to pay for storage and display space.
· Greater marketing opportunities and overall efficiency in the performance and operations of the business.
How will Ecommerce Software revolutionise businesses in South Africa?
What can it do for your online business in South Africa? Working behind the scenes, this software makes it possible to perform a wide array of business operations in just at the click of a mouse. Let’s consider the following.
Easier and accurate inventory management
Inventory management can be a big challenge. The process of supervising non-capitalized and stock items can be tedious, time consuming and prone to costly errors. Traditional, brick and motor inventory management is accused of all these issues; and right so. Ecommerce Software eliminates these headaches and the accompanying loses to the business. This is one of the reasons why ecommerce software is becoming more and more popular among business owners, as it not only generates more customers, it also simplifies and automates business operations such as inventory management.
Ecommerce software South Africa is simplifying marketing. With built-in SEO and easy optimisation, businesses are finding it increasingly easy to rank highly in organic search engines like Google. This, in turn, enhances the online visibility of South Africa’s businesses and enhances lower customer acquisition costs. Definitely this lower marketing budget and the attendant efforts sparing time and effort for other critical business functions. In addition, there is the added benefit of incorporating social icons onto the platform in order to encourage users to engage on the businesses social media platforms. Marketing will be taken much higher and unprecedented levels-at a much lower cost when compared to older marketing strategies.
Shipping and its related services can take a lot of the business’ time if done manually. Ecommerce software is revolutionising all of these. It prints the labels, calculates sales taxes and sends notification emails to the buyer instantly, as well as updating the buyer on the status of their shipment.
This software allows the online store manager to get an easy and high-level overview covering all vital aspects of the product from size, colour, quantity variations to product names and images. This software eliminates the need for the manager to have any technical knowledge.
Easier customer and order management
It cannot be denied, managing an order from its inception to delivery is vital to the success of any business. This software is bound to enhance efficiency and accuracy of this process. It allows the business owner and managers to filter by customer, check the status of the order as well as make any changes on the fly. Integration with popular email platforms also makes it easy and affordable to manage customer communications.
Enhanced customer Service
Related to the above, the ecommerce software South Africa is delivering a more pleasant and convenient online shopping experience to the customers. If the customers cannot find what they want –and find it fast they are likely to search elsewhere or look for alternative ways of getting what they need, this is bad for business. With an ecommerce platform, customers can make purchases 24/7. With ecommerce software, browsing for specific services and products is becoming fast and easy, a simple and easy purchasing experience with your brand and efficient delivery of the product purchased online will encourage customers to give your business positive reviews, allowing more users to visit your online store. However, slow delivery, a bad quality product and difficult return process will negatively affect your brands image and people will not purchase from you again.
Old brick and mortar businesses are moving online
Numerous and increasing brick and motor stores in South Africa have identified the power of ecommerce. As such, these informed businesses are endeavouring to complement their physical presence with an online presence. These stores are making use of ecommerce software to achieve their business objectives of increasing sales and efficient management of business operations through automating processes. Of course, they are also leveraging on the other benefits provided by an online presence. Going by the current trends and consumer purchasing behaviour, any business in South Africa that ignores the power of online presence faces the real risk of closing shop sooner rather than later.
It is clear that incorporating ecommerce software is unavoidable as all businesses either transition to primarily an ecommerce store or both, ecommerce and physical premises. Why? It is introducing efficiency, greater customer satisfaction, and lower operational costs. It is also allowing business owners to calculate taxes, remove or add products and add everything else necessary to manage their websites and fulfil orders. Think of all the benefits that these software capabilities introduce to the business and you soon appreciate the need for this all-important technological tool. It is no understatement to say that ecommerce software in South Africa is set to revolutionise businesses in South Africa if incorporated into business models. The amount of online stores available in South Africa is much less than what is available overseas. However, new online shopping platforms are being introduced all the time. Businesses should take advantage of the limited amount available as incorporating an online store into your business model gives your business that competitive advantage and allows you to offer convenience and efficiency that other businesses may not.