The Hypnobirthing Association were looking for a Digital Marketing Agency to help them create an online presence. The idea was to create a wider online audience base to help them promote the Association and its existing members, recruit new members and inform mothers about hypnobirthing as an effective method of natural childbirth. After executing a combined organic and paid SEO campaign the result was staggering a 370% increase in site visits and a consistent 50:50 split between new and returning customers.
When the website was ready to go live, the SEO strategy was executed. This involved combining organic SEO with a targeted Google AdWords campaign. The campaign and onsite SEO was build around a set of core keywords. The idea was to ensure that the Hypnobirthing Association was able to appear at the top of Page 1 on Google immediately through paid advertising, allowing time for the organic SEO to move the website up the organic search results.
This double-pronged approach is a very effective way of promoting a brand new website as it gives you an immediate position on Page 1 while your site gradually builds its organic presence on the internet. Ideally, the AdWords campaign is then switched off once your site has reached page 1 for your identified keywords, as theoretically its work is now done.