The L’Oreal brand, SkinCeuticals, is a leader in the international cosmeceutical industry, but its online presence didn’t look or feel as innovative as its products. The goal was to build a connected brand with an easy-to-use site that highlights the company’s commitment to rigorous testing and scientific innovation. After redesigning its website the idea was to create compelling and substantial video content that would revolutionize the brand’s digital presence and build a deeper connection with its consumers and network of skincare professionals.
It was important to bring the company’s mission of providing advanced skincare backed by science to life, enhance its Ecommerce shopping experience and bridge the gap between its professional and consumer audiences. The result was an increased online visibility with consumers learning able to learn about their unique skin conditions throughout the purchase funnel and repositions the brand as the advanced skincare authority.