As a restaurant or franchise owner, the possibility of expansion through the creation of a food delivery app or website is an exceptionally appealing one. If expansion and increased reach is the objective, there are two methods to consider. Firstly, you could sign up your restaurant onto the uber eats platform and sacrifice a service fee to the platform, or you could build your own platform to realize 100% of the profits. When launching your own delivery app or website, be sure to follow these key steps to maximize success.
1. Custom Build
Your business is unique, and so too should your delivery platform be. Whilst taking cues from the market around you is a good idea, getting a team together to meet your exact needs, is what will differentiate you from your competitors. Through building custom, you ensure that the platform functions exactly as you desire, the feature set is robust and that payment and privacy settings are secure.
2. Simplified Process`
The quest to ensure that the customer can order their meal in as few clicks as possible should be undertaken. Menu items should be easily selected with additional items being added to the main order in as few steps as possible. The delivery process should make use of customer’s current location to automatically dispatch the order to that location.
3. Add Innovative Gamification Features
Make the process of ordering food through your platform one that has a fun element to it. This can be achieved through the inclusion of delivery status bars, digital loyalty card schemes and offer discounts for referrals.
4. Payment systems
The payment process can be the difference between success and failure. The payment process needs to be aligned with current locally accepted payment trends to make it as easy and as trustworthy as possible for the customer to be willing to order food from an app. At the same time, the payment system needs to suit your current business set up to minimize transfer and bank charges.
5. Target a Smaller Area first
Once launched, select an initial smaller area that you have easy access to serve. This will ensure that you have sufficient infrastructure in place to cater for the increase in demand and test the readiness of your kitchen to produce higher quantities. Ensuring you can match demand will drive your brand name and prove to consumers that you are ready for such an undertaking. As your success and capabilities grow, so can the area that you service.