A good user interface (UI) is what leads to a good user experience (UX). People will choose a less powerful tool if it’s faster and simpler.
The increasing use of digital interfaces has been criticised for being so distracting that we don’t even have time to think properly anymore. We look into the future of design and explore the shift from screen-based thinking to screenless thinking.
Designing a user experience that’s boss is no easy task! We explore the requisites of aligning design with development in creating a winning product experience.