Should You Opt to Go Social? The Pros and Cons of Social Media Marketing
Facebook, Twitter and Instagram are a part of the everyday lives of many South African consumers. The popularity of these social media sites has been further intensified by the arrival and popularity of smartphones. These social sites fill the need to communicate with family and friends as well as the need for attention. However, should you use these sites for your business? Social media marketing allows you to connect with you customers however, is not always efficient. Let’s have a look at the pros and cons of this marketing strategy. Pros
Compared to traditional media, the use of social media to advertise your products, services and brand is less expensive.
Social media marketing also extends your reach. Consequently, you can gain more potential customers. A Digital Marketing Company can help you meet your target demographics and convert prospects into actual customers.
Another advantage of social media use is the chance to interact with your customers. This is already a form of customer service. Customers can post their queries as well as their testimonials. You can respond to these queries via your social media accounts. By doing so, you are increasing the satisfaction of customers and prospects alike.
Social media is also a great place to do brand marketing. You can use these platforms to create a fun and educational space to connect with your customers and potential future customers. Cons
Don’t expect all your customers’ comments and reactions to be positive. It can’t be avoided since your social media accounts are open to your loyal customers, prospects, unsatisfied customers, and competitors alike. This can turn into negative publicity if you don’t deal with it right away.
There’s also the lack of assurance that you earn greater sales immediately. Some businesses that are into social media felt their sales increased only after a year or more. If you want to succeed in this marketing strategy, you need to invest time, effort and financial resources to hire the best Digital Marketing Company.
For a social media strategy to be effective it needs to be consistent. It is therefore a fairly time consuming initiative.