Writing styles for all types of articles are the same…right? Wrong! When it comes to content marketing creating content that forms a part of a greater strategy should be your number one goal.
So what factors makes content marketing unique?
Firstly, content marketing takes into account the kinds of keywords you should be focusing on in your site. Content marketing then looks at the types of keywords people are searching for on the Internet. The keywords you should choose in your content strategy should be ones that are both appropriate to your products and services and then also correspond with what people are searching for online.
Next, you should focus on creating content that is both informative and sharable. Focus on content that targets your audience directly and does so in the ‘voice’ of your company. Create a schedule for your content creation, as you need to show that you are regularly creating relevant content.
Don’t forget to include your keywords in your content title and throughout the article itself. Great headlines should be eye-catching, interesting and promote themselves. An optimal content headline should be no longer than 75 characters including punctuation and spaces. Importantly, you need to remember to alt tag all your images.
Lastly, try including references to credible other credible sources in your content as it adds to the credibility of the piece and allows readers to read further on the subject. For example click HERE for move helpful tips on bettering your content marketing strategy.
Use your keyword research to inform the content you produce
Create informative and shareable content
Release your content regularly
Make content titles eye-catching and interesting
Include references to more reading or related websites in your content
Remember, content creation should have marketing as well as an educational purpose. Content marketing is an essential component of your digital marketing strategy.