1. Easy to read
Easily on the eyes font and spacing, and if background colors and images are used, the text on top of the background should be in colours or styles that can easily be seen. Use a color scheme that complements your User Experience and is pleasing to the eye. White space between images and sections of text make a page easier to view and is great design practice.
2. Easy to navigate
A visitor, user, client, or potential customer should be able to find the information they are looking for easily without hassle and frustration. The site’s navigation buttons should be grouped together to make it more easily understandable.
3. Comfortably viewed
A Web site should be easily viewable in all screen sizes and devices without a visitor having to scroll horizontally (left to right). This is the essence of SovTech’s responsive design services or device specific design.
4. Quick to download
Flash animations and sounds are so 2000, and add unnecessary download time to a Web page. Don’t make your visitors wait too long for your site to download or they will click away and probably won’t return.
5. Avoid dead links
Make sure that links on all your pages are working, this is a simple idea but not as obvious as it sounds as many links degrade over time, whether they are internal links to pages within your site, or links to external Web sites.
6. Keep the content fresh
Users and search engines love new content and are more likely to return to your Web site if they find new and interesting material. Post articles on your site, offer a newly updated resources or provide fresh, helpful links via your social media accounts.
7. Clear and to the point
The internet is massive and if your site does not provide what is says it will users will click away and probably not return. Studies have shown that people have different reading habits on digital media screens, so keep your Web site copy, calls-to-action, headlines and content interesting to read and to the point.
8. Keep your target audience in mind
Think about your potential customers who are interested in your business, product or services. If you are designing a web site about razor blades and shaving cream for men, the site should have a masculine feel to it, as well as match your businesses customer experience, brand look and feel and content.
+ 9. Provide a form for visitors to contact you
Visitors are more far more likely to fill out a easy contact form to get in touch with you than clicking on an e-mail link. Always make things easy for your visitors… especially contacting you and your business.