Your chosen Digital Marketing Company should provide you several options for online marketing. Aside from that, they should be knowledgeable on the latest trends, one of which is the use of schema markup.
Schema markup is a product of the three web giants’ collaboration namely Google, Yahoo and Microsoft. The intent of their collaboration is to create a universal structured markup schema. By doing so, they don’t have to exchange information about such. The exchange of information is not just time-consuming but wasteful of their financial resources as well.
Schema markup works like a language. It is understood by the most popular search engine sites.
Experienced webmasters can easily deal with schema markup. The process of incorporating this into websites is similar to the use of RDFa, microdata, and microformats. You might ask what the use of schema markup is if there are already RDFa, microdata and microformats. The answer is to avoid further conflicting formats to use.
The use of schema markup is not only advantageous to webmasters. It is also advantageous to search engine users. This is because it the results of a search become more relevant to the queries of users.
A Digital Marketing Company can guide you on how to implement schema markup. However, you need to know that the impact of schema markup in your search engine ranking is not yet that relevant. It’s still worth knowing though. This is seen as part of the future of online marketing.
To employ schema markup, you need to sign up at schema.org. This websiteprovides a collection of schemas that webmasters can use to markup HTML pages in ways recognized by major search providers, and that can also be used for structured data interoperability (e.g. in JSON). Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right Web pages.A step-by-step starter’s guide is provided.
Seek the help of a Digital Marketing Company to help you apply schema markup the correct way.