Blogging and content marketing are some of the most time-consuming types of online marketing. However, are a necessary endeavour due its vast and long-term benefits. Content Marketing that is well done results in interested visitors who are likely to return, like and share your content. The SEO benefits of content marketing done right is unlike any other form of digital marketing.
Try to keep away from these unnecessary content marketing techniques. All of which are common mistakes in the digital marketing world:
Adding an unnecessary video
Videos can be a great help when blogging. People enjoy watching them and they make a good change from your normal content. Visitors are more likely to click, view and share videos. However, there are just times when videos are irrelevant. One mistake made by some bloggers is that they add videos featuring them just talking without an added write-up.
Featuring duplicate content
Duplicating content is supposed to reintroduce a product, service or brand. If it needs reintroduction, let your readers know that it has been featured in your blog before.
Yes, you need to do keyword research and use appropriate keywords in your content. But keep away from repeating keywords just for the sake of it. This will make your content seem forced and unnatural and might result in you being punished by search engines. Focus on creating informative content with the right keywords.
Don’t add tags that are not related to your blog content just for the sake increasing your blog’s visibility. Make sure the tags match the keywords that users are likely to search for. Also, make sure the tags and keywords match the content.