Virgin Holidays was interested in increasing its online visibility in the demanding travel market, appearing further up the rankings for challenging search terms above its competitors. Using an aggressive online PR, link building and SEO strategy Virgin Holidays increased year-on-year non-brand traffic by a staggering 22.48%. Virgin Holidays also made full use of its social media reach through Twitter and Facebook including a competition promotion on all social media called #mojo. The result of their social media campaign was an interactive online campaign was to drive more people to the site and further increase their online visibility.
The main focus was for Virgin Holidays to remain consistent across all channels and online mediums while increasing sales – the result was an unprecedented amount of online coverage.